Why SMART Goals Aren't Enough
FOUR ADDITIONAL STEPS FOR EFFECTIVE GOAL SETTING
In this week’s podcast episode, we look at the importance of setting precise, actionable goals for your creative business. This episode is crucial for anyone striving to navigate their business toward success with clarity and purpose. Whether you're just starting out or looking to refine your strategies, understanding how to set effective goals is paramount.
What We Discuss:
Importance of Clear Goals: Just like driving without a map, running a business without clear goals can lead to wasted time and missed opportunities. Clear goals provide direction, motivation, and alignment for you and your team.
SMART Goals: We explore the classic SMART goals framework—Specific, Measurable, Achievable, Relevant, and Time-bound. This approach ensures your goals are well-defined and attainable within a specific timeframe.
Four Additional Steps:
Purpose: Understand the deeper impact of your goals. Knowing the purpose behind your goals can keep you motivated, especially when you face obstacles.
Steps: Break down your goals into manageable steps. This approach reduces overwhelm and makes even ambitious goals feel achievable.
Consistency: Establish a routine. Consistency in working towards your goals, no matter how small the steps, is key to progress and success.
Growth: Embrace a growth mindset. Be open to learning and adapting as you work towards your goals. This flexibility will help you overcome unforeseen challenges and stay on track.
Key Takeaways:
Clear goals guide your business through challenges, providing a target to aim for and keeping you focused on the bigger picture.
SMART goals help you set specific, measurable, and time-bound targets, ensuring your efforts are directed effectively.
Understanding the purpose behind your goals, breaking them into steps, maintaining consistency, and adopting a growth mindset are additional strategies that enhance goal achievement.
Link to the Podcast:
This podcast episode is packed with insights and actionable advice to help you set and achieve clear business goals. To delve deeper into each strategy and learn how to apply them to your business, listen to the full episode. Listen to the podcast here and discover how clear goals can transform your business journey.
I’d love to hear from you! Share your stories or ask questions in the comments below. Let’s discuss how you can set and achieve goals that drive your business forward.
Warmest,
Philippa x



